It’s no secret that the baby ride-on market has been at a standstill for years. A few brands have made small steps forward with superficial changes, but the overall designs are based on old thinking. Nobody seemed to know where to go next. As a result, many baby strollers and toddler trikes out there today are overpriced, outdated, made from cheap materials, or simply look rather dull and uninspiring.
Our Big Idea
We created a whole new generation of multi-purpose products for the baby ride-on category that evolve with your little one from their very first baby steps all the way through to their toddler and preschool years. All our designs have one thing in common: they make life easier for mum and dad – and more fun for kids!